Azure

Azure

Azure is a state of mind and a state of heart.

It's the bright blue sky that puts a spell on you while day dreaming lying on the grass. Or on the beach. Wherever your inner self feels serene and powerful at the same time.

It's a place of freedom and unlimited potential. Just like the sky, which doesn’t actually end at the horizon line. You only need to make a step forward to have another glimpse of its endlessness.

To feel it and savor it.

 

Why azure?

An impromptu out of the blue brand sketch

 

  • it’s a rare, sophisticated word, yet short and simple
  • “z” is one of the highest value Scrabble letters 
  • blue inspires serenity and confidence
  • azure is an energetic version of blue, by hues and sounds:
    • azure is deep, clear blue, with a note of brightness
    • the fricative sound in the middle gives it impact and dynamism
  • the first 2 letters encapsulate complexity, from “a” to “z”
  • it gives you great visibility and moods while flying
  • it sounds like pleasure, so enjoy :)
Azure

Azure

Azure is a state of mind and a state of heart.

It's the bright blue sky that puts a spell on you while day dreaming lying on the grass. Or on the beach. Wherever your inner self feels serene and powerful at the same time.

It's a place of freedom and unlimited potential. Just like the sky, which doesn’t actually end at the horizon line. You only need to make a step forward to have another glimpse of its endlessness.

To feel it and savor it.

 

Why azure?

An impromptu out of the blue brand sketch

 

  • it’s a rare, sophisticated word, yet short and simple
  • “z” is one of the highest value Scrabble letters 
  • blue inspires serenity and confidence
  • azure is an energetic version of blue, by hues and sounds:
    • azure is deep, clear blue, with a note of brightness
    • the fricative sound in the middle gives it impact and dynamism
  • the first 2 letters encapsulate complexity, from “a” to “z”
  • it gives you great visibility and moods while flying
  • it sounds like pleasure, so enjoy :)

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