Azure is a state of mind and a state of heart.
It's the bright blue sky that puts a spell on you while day dreaming lying on the grass. Or on the beach. Wherever your inner self feels serene and powerful at the same time.
It's a place of freedom and unlimited potential. Just like the sky, which doesn’t actually end at the horizon line. You only need to make a step forward to have another glimpse of its endlessness.
To feel it and savor it.
An impromptu out of the blue brand sketch
- it’s a rare, sophisticated word, yet short and simple
- “z” is one of the highest value Scrabble letters
- blue inspires serenity and confidence
- azure is an energetic version of blue, by hues and sounds:
- azure is deep, clear blue, with a note of brightness
- the fricative sound in the middle gives it impact and dynamism
- the first 2 letters encapsulate complexity, from “a” to “z”
- it gives you great visibility and moods while flying
- it sounds like pleasure, so enjoy :)